Revenue Assurance Academy

Win At the Telco Money Game

Ensure Profit with New Product Development

foundation for success

The Product Assurance Hammer-Head Program:
Product development at the speed of light, rapid-fire promotion schedules, and price plans that change as often as customers change their minds: this is the nature of the telecommunications industry today. In the modern telecom, the ability to imagine, engineer, and launch radical new ideas, concepts, and promotions is not the exception; it is the requirement. The challenge faced by marketers, product developers, and pricing specialists is that this kind of continuous change and radical innovation brings with it a LOT OF RISK.

The New Product Assurance Hammer-head training program focuses on a science of telco product development that will revolutionize the way you approach the most challenging and most critical of telco functions. Success in telecoms depends now more than ever on the ability of your organization to develop new and innovative products, promotions, and pricing plans quickly and effectively.

New Product and Promotion Assurance is the art and science involved in harnessing the power of marketing, getting control of new technologies, and bringing these together in the design of commercialized products that are saleable, marketable and profitable.

Successful telecoms have been quietly applying Product Assurance principles for years, sometimes without fully understanding how or why. Whether they realized it or not, the reason these companies had such successful and reliable revenue streams and product launches was because they were able to take revenue management principles and knowledge and apply them to other departments like billing, network, and interconnect.

This 3-Day Hammer-Head program is about injecting a new perspective into the strategic planning DNA of the telco organization. You will hear about how a fundamental shift in perspective can create a huge shift in market advantage, based on innovative new revenue-based approaches.

Who Should Attend?

  • The new product development team
  • Marketing personnel
  • Professionals involved with strategic planning from promotions and pricing model design
  • Professionals involved in promotion and bundle development

Student Will Learn:

  • How to recognize, create, and manipulate the UPICC© (utility, pervasiveness, imagineering, capacity, and connectivity) value creation vector set and apply these methods in order to better assess your programs and guarantee repeatable success in new product development.
  • The principle controls of commercialization and how to use them to increase speed and reduce risk.
  • The truth about first market advantage, when it applies and how to develop second market advantage strategies
  • Alternative subsidy pricing models utilized by most telecoms today, how they are designed, what they accomplish, and how to use them effectively (bundling, invisible margins, subsidies, cross-margin swaps, free samples, cross-sell and up-sell, loss leader).
  • Techniques to make the new product development process faster, more efficient, more profitable, and more secure using techniques perfected over fifty years in telecoms.
  • Product family engineering, a process utilized by high-tech companies around the world to leverage infrastructure and value for maximum margin.
foundation for success

New Product Assurance
Training Options

New Product Assurance Program Onsite
Member feedback suggests that the best way to ensure that your organization is effectively managing New Product Assurance is through an on-site event. This provides your organization with the opportunity to train everyone involved in New Product Assurance and create a telco-wide strategy for product creation and promotion. Members from the new product, pricing, marketing, revenue assurance, and top management teams can make sure they each have a comprehensive understanding of the key components of New Product Assurance and the role they play in managing new product risks and margins.

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Public Venue Events
Attending the focused 3-day New Product Assurance Hammer-Head training will arm participants with worksheets, assignments and concrete deliverables that provide a clear roadmap for bringing product development practices in line with industry standards. Attendees will have the opportunity to learn about New Product Development migration and monetization with other professionals from across the globe. The program is structured to encourage student interaction, and professionals find it useful to hear how others are dealing with some of the same issues they are facing themselves.

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foundation for success

Hammer-Head Programs

As an Revenue Assurance Academy Hammer-Head program, this New Product Assurance event is a tightly-focused, intensive training that helps New Product Assurance -related teams apply the GRAPA standards-based approach to specific High-Risk problem areas. Under the Hammer-Head initiative, companies can be provided with focused training and certification for the entire organization in the containment of revenue risks in New Product Assurance . For individuals looking for this training we also offer this program at a limited number of venue events.